Boum

Swiss start-up Boum combines ecology and technology: its irrigation system for potted plants uses capillary action – similar to the way water moves through nature – to keep plants supplied with water and can be controlled via an app.

In 2023, I wrote my first blog articles for Boum on urban gardening and sustainable irrigation. From early 2025 to early 2026, I supported Boum more broadly with brand communication and content strategy – including content planning and keyword research, further SEO articles, newsletters, and copy for landing pages, social media and ads.