It all started with Literature and Northern European Studies, publishing and press work. My focus on Scandinavia soon led me to digital media – and to the question of how people actually use content online. After a traineeship in content marketing and e-commerce, I worked across media companies, start-ups and agencies. I wrote and developed concepts, managed online editorial teams, planned campaigns and landing pages, and gradually took on more content production. Eventually, I was not only coordinating photo and video productions but building a production department from scratch. Project management suits me. Alongside all that, I kept writing and editing and eventually went freelance in 2021. Today, it all comes together: copywriting, content production and project management – complemented by my expertise in Easy Language and digital accessibility.